Impact Incentives allow brands to reward farms that follow best practices.
Brands often don’t know where material such as leather comes from. Because of this, they can’t have an impact on the farmers, and the farmers can’t know what the brands’ expectations are. Impact Incentives close this gap. They’re certificates traded in support of a sustainability claim, issued when a set of criteria—relating to animal welfare or zero-, for instance— have been met. The physical goods and Impact Incentives are traded separately from each other; the incentives represent a quantity of verified material that has been produced.